Sony PS3 Slim Officially Revealed, Cheaper Price For Only $300

PS3 Slim

Sony Computer Entertainment Inc. (SCE) finally unveils the slimer version of its PlayStation 3 (PS3) videogame console and cut prices on existing models that have been struggling for momentum in the marketplace. Sony PS3 slim will be marketed in the first week of September and will retail for not more than $300.

Sony lopped $100 off the prices of PS3 consoles currently on the market to $299 for models with 80 gigabyte hard drives and $399 for those with 160 gigabyte hard drives.

"By launching a vast library of exciting and attractive software titles for PS3 this holiday season and offering customers a line-up of hardware models and pricing to match their preference, SCE will build on the momentum and accelerate the expansion of the PS3 platform," Sony said in a release.

The slim PS3 is about two-thirds the size of existing models but has all the features of previous models, including Blu-ray high-definition disk players, according to Sony.

Since their launch with much fanfare in 2006, PS3 models have boasted power and rich graphics, but at premium prices when compared to Microsoft’s Xbox 360 and Nintendo’s innovative Wii consoles.

Sony has since found the console wars to be bruising but is banking on its refreshed, lower-priced PS3 line and the release of blockbuster videogame titles to improve its fortunes in the crucial year-end holiday shopping season.

The maker of Bravia televisions, PlayStation game consoles and Cyber-shot cameras maintained its forecast for its first back-to-back annual losses since it was listed on the stock market in 1958.

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